About Luscious Lingerie
Welcome to Luscious Lingerie, a Cape Town-based fashion brand bringing quality, confidence and the latest trends to women across South Africa.
Meet the owner
I’m a proud Capetonian, fashion enthusiast, and a firm believer that looking and feeling good shouldn’t have to come with a hefty price tag.
My passion for fashion started with a love for finding beautiful, stylish and confidence-boosting pieces that make women feel amazing in what they wear. I created Luscious Lingerie with a simple vision: to make fashion accessible to everyone, regardless of size, style or budget.
My personal style is best described as classy, feminine and sexy, but I believe fashion is about so much more than following one particular look. That’s why I’m constantly searching for pieces that cater to different personalities, body types and occasions — from everyday essentials to those special outfits that make you feel like your best self.
As a small business owner, I’m passionate about growing Luscious Lingerie from a dream into a proudly South African brand that reaches women across the country. Every order, follow, recommendation and bit of support means so much to me because you’re not just supporting a business — you’re supporting a dream.
My goal is to continue bringing you trendy, affordable and quality fashion while creating a brand where every woman can find something she loves.
Thank you for being part of the Luscious Lingerie journey. I can’t wait to see where we go together. ❤️
With love,
Selby Carol Joubert
📱 Instagram: @misscaroljay1
Why we started
We offer a carefully selected range of women’s apparel, stylish shoes and quality underwear, designed to help every woman look and feel her best. From everyday essentials to on-trend pieces, we’re committed to making great fashion accessible, affordable and convenient.
Luscious Lingerie — bringing fashion, confidence and style to women all over South Africa. ❤️
What customers say
Pink Lingerie Set - Received this as a gift. I absolutely love it, fits perfectly & looks exactly as advertised. Its very sexy & makes you feel that way too.
I am in LOVE with this yellow jumpsuit! The colour is so bright and beautiful, just like in the pictures. It fits me perfectly and the material is soft, stretchy and very comfortable. I felt so confident and pretty wearing it. True to size and excellent quality.
Great packaging! Good quality & even better service!
Frequently asked
How long does delivery take?
What sizes do I stock?
Can I exchange or return an item?
Do you ship outside South Africa?
Still deciding? Browse the shop →